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Copywriting Skill

The copywriting skill gives Claude deep knowledge of web copywriting — microcopy, CTAs, landing page structure, and tone guidelines.

Activated automatically when writing button labels, error messages, empty states, CTAs, or landing page copy.

  • Button labels — specific, descriptive, action-oriented
  • Error messages — explain what happened and what to do next
  • Empty states with helpful guidance
  • Landing page structure (Hero, Problem, Solution, Proof, CTA, FAQ)
  • Tone guidelines (professional, confident, clear over clever, active voice)